Chicago Spa Has Always Promoted Personal Skin Care
Skin Care Plus has always touted the importance of personal and natural skin care products. A company in London, however, uses a high-tech process, including DNA analysis, to prescribe skin care products that match your genetics, chemistry and skin care needs.
The skin care company is called GeneU. The London-based clinic adds a sample of your saliva to a small microchip. The test is complete in just 30 minutes. It analyzes two genes–one that regulates how fast your body degrades collagen and the other deciphers your predisposition to antioxidant protection and anti-aging.
Results are entered into a computer, which recommends two of the company’s 18 skin care serums that best fit your needs. The cost is about $940 (including the test and a two-week supply of skin care serum).
“For us it’s about giving people the right concentrations that their skin can metabolize,” said Christofer Toumazou, the company’s founder and a professor at Imperial College London. “We all know that science and technology have radically reshaped many aspects of our daily lives over the last 20 years. GENEU is at the forefront of the next wave of skin health. One that brings medical and technological expertise to everyone’s individual healthcare and beauty needs in radically new ways.”
Double-blind clinical trials over 18 months suggest that GeneU reduces fine lines and wrinkles by up to 30 percent in 12 weeks, Dr. Toumazou said. The results have not yet been published.
GeneU isn’t the only company offering skin care tailored to genetics. SkinShift in Austin, Tex., outsources its $99 DNA test, then suggests some combination drawn from an available pool of four serums and five nutritional supplements. None cost more than $75.