Product Ingredients Driving Consumer Preferences
More and more people are concerned about the impacts of skin care products and their ingredients on their health and the environment. Destructive practices and fraudulent claims are tougher to conceal in the age of social media. That single force could be the most dynamic issue in the skin care industry in the foreseeable future.
As we have explained in our blog before, many skin care products can harm you. In fact, many contain petroleum products and other harmful chemicals. Many skin care products contain ingredients that are known carcinogens, while others dehydrate your skin and cause other forms of damage to your overall health. Some creams and lotions contain collagen from livestock, which the food industry consider a specified-risk material for mad cow disease. Other skin care products include petroleum-based ingredients.
Regulations in the skin care products industry are weak and oversight is even weaker in most countries. Your best bet is to do your research. Learn the issues that concern you and shop wisely, while informing your friends and family of the hazards. The risks are real.
Other skin care trends? According to their beauty blog, Marla Malcolm Beck, founder of M-61 Laboratories, thinks that personal technology will change the skin care industry drastically.
“They will eventually develop an app that’s kind of like a FitBit for your skin,” she says. “It will tell you everything that you need to know about your skin that day: the water levels, collagen levels, and on and on. Because, your skin is different from day to day.”
Then, things will get really interesting. “The app will be hooked up to a 3-D printer that’s equipped with different skin-care ingredient cartridges,” Beck says. “It will be able to cocktail products for you and then print them, so every day you have exactly what you need for your face.”
Dermatologist Craig Kraffert, MD, of Amarté Skin Care, says the days of heavy sunscreen may soon be behind us. And, who wouldn’t want their SPF to glide on as smoothly as moisturizer?
“The FDA is under huge pressure to look at and make a decision on new ingredients,” he says. “Once they do, it will give us a ton more options. It may be that [it will be] easier to make more elegant sunscreen products — meaning people won’t mind using them, and they may work better.”
Your beauty products are about to get smarter. “There’s going to be a big amount of influence from the pharma and nutritional worlds,” says Smitha Rao, VP of product development for StriVectin. “We know that when you apply antioxidants or…peptides intelligently, it turns on and turns off very specific genes.”
Formulas — not just ingredients — will get more effective. “Formulations will no longer just be ‘delivering’ the active ingredients to the skin,” says Rao. “They’ll work to improve the efficacy of the products.”
Ling Chan, founder of Ling Skin Care, agrees. “I see more exciting ingredients on the horizon that will be ‘smart’ and custom — ingredients that can deliver results according to our individual skin type and ailment.”
Organic skin care ingredients will soon be mixed with lab-created ingredients to create new hybrid products.
“In skin care, it will be about the marriage of ‘What is the best extract I can get out of botanical ingredients?’ and ‘How can I combine that with the best that science has to offer?’” says Annet King, director of global education for Dermalogica. “Consumers are already very aware of what ingredients are good. We’ll be able to…design our own peptides and know what amino acids we can put together.”
And, Rao says: “We know what active ingredients are most important to your skin. We can use plant biotechnology to harness the best of what’s in a good thing, and make it better. It’s ‘science with a soul.'”
We’re already starting to see hybrids: makeup products that contain skin-care ingredients. But, they’re about to get huge. “We’ve moved on to the idea that every cosmetic…needs to have skin benefits,” says King. “We’re looking at skin care, 24/7 — not just through skin-care products.”
Yannis Alexandrides, MD, a plastic surgeon and founder of 111Skin, agrees. “We’re quickly seeing the line between cosmetics and treatment become blurred,” he says. “New-ingredient technologies that have been proven successful in medicine are beginning to be used in cosmetics.”
And, SPF is just the beginning. You’ll be able to use foundations, concealers, lipsticks, and more with powerful skin benefits, like anti-aging and acne control.
The stereotypical day spa may be a thing of the past. “The idea of a spa that is only about relaxation, chocolate facials, and rose petals in the bath is dead,” King says. “Women, and men, are becoming less and less interested in that.” American spas are about to become more “hardcore,” as she says, like their European counterparts. “If you go to a health spa in Europe, you’ll see no fluffy robes or slippers.”
This means serving up the goods, and nothing but the goods. “Women are now saying, ‘Give me the latest, greatest thing that is going to give me those visible results,’” King says. “The modern woman wants to…bring down her stress levels and take good care of her skin. These new-and-improved spas will do just that.”
Ling thinks so, too. “I see the skin-care industry becoming more niche,” she says. “Rather than the conventional, large day spas, spa owners will specialize in one or two treatments. It will be about catering to very specific needs.” We’ll take that over a chocolate facial any day.
Skin Care Tips and Trends via http://www.refinery29.com/new-skin-care-trends#slide-4