Demand For Anti-Aging Products Soaring
Anti-aging products now account for close to $9.8 billion of the skin care market. That’s more than doubled since 1997. One of the major ways skin ages is through a loss of collagen. Collagen is a naturally occurring substance that helps keep skin looking plump, lifted, and line-free. We lose some collagen because of the natural aging process, but even more can be lost due to sun exposure and toxins in our environment.
These exposures increase the rate at which free radicals are absorbed into the skin, where they attack and destroy collagen. When left unchecked, free radicals destroy the skin’s support structure. Once the damage is severe enough, skin sags and wrinkles form.
That is one reason why the loudest anti-aging buzz right now is antioxidants ― nutrients that attack and disable free radicals before they have a chance to destroy our collagen and our skin. Some may even help increase natural collagen production. Antioxidants can reverse collagen damage, which means younger looking skin.
“It’s arguably the hottest thing out there now,” says Joel Schlessinger, MD. Schlessinger, who is president of the American Society of Cosmetic Dermatology and Esthetic Surgery. “There is a current study showing coffee berry has higher antioxidants than any product ever tested ― including green tea and idebenone.”
The first coffee berry product ― a skin cream called Revale ― has already hit the market. AOne is Estee Lauder’s new “Future Perfect” line, boasting a “skin recharge cocktail” that offers the anti-aging protection of an antioxidant known as NDGA that occurs naturally in the body. Recent studies have shown that, when applied topically, it may act somewhat like estrogen, helping to prevent the loss of collagen in skin.
Clinique’s Continuous Relief Antioxidant Moisturizer boasts eight antioxidants. At least one ― Eukarion-134 ― supposedly has the unique ability to recycle itself after each free-radical hit. This is significant because most other antioxidants lose their protective power after attacking and disabling a single free radical molecule. By recycling itself, this new antioxidant keeps on working, continuing to fight the damage that leads to aging, for a longer period on the surface of skin.