Moisturizing Accepted Among More Men
A new survey found that 58 percent of men ages 18-24 and 63 percent of those 25-34 use a facial moisturizer. Those numbers sound high, but men are more into skin care more than ever. As proof, Mintel found that only 32 percent of men ages 55-64 and 29 percent of men over 65 were using moisturizer — older men haven’t got that skincare bug, apparently.
Men’s grooming has boomed in recent years, growing about 20 percent to $3 billion in 2012. Male-specific products accounted for six percent of all new beauty and personal care products launched in 2012, and many products that were previously never marketed to men — eye cream or serums, for example — are now considered men’s skin care products as well.
Of course, it seems like women are still using many more products than men. In a recent skin care poll, 54 percent of men surveyed said they didn’t use any skin care or grooming products when getting ready in the morning, while 35 percent of women said they use at least one or two. Plus, one recent survey found that your husband or boyfriend is likely to grab your face cream and toners while you’re not looking. Avoid that fate by buying the man in your life some day cream of his own. He’s probably into the stuff already.
For more information about skin care for men and women, please contact us at Skin Care Plus. We are skin care experts who use and recommend the best natural and organic skin care products available. We also offer other skin care treatments that can help with anti-aging and overall skin health, including the best facial in the greater Chicago area, including Batavia, Geneva, Wheaton and St. Charles.
To find out more about the importance of facials and natural skin care products, please contact Skin Care Plus. We use and recommend the best natural and organic skin care products available. We also offer other skin care treatments that can help with anti-aging and overall skin health, including the best facial in the greater Chicago area, including Batavia, Geneva, and St. Charles.