Skin Care Products With Harmful Chemicals Pushed Aside
The U.S. skin care industry should reach an estimated $12.2 billion by 2018. The major driver of growth in the skin care industry is the rising demand for natural and organic skin care products. Growing concern for health and safety, consumer awareness about synthetic chemicals, and rising green consciousness drove the demand for organic and natural skin care products. Another key driver of growth in the skin care industry is increased demand of anti-aging products.
Skin care manufacturers recognized that valuable opportunities exist in the skincare industry. Skincare product manufacturers are continuously adopting new strategies to gain market share and one of the opportunities for multifunctional skin care products remains high.
Market analysts predict that the biggest challenge for manufacturers is to provide good quality products at low-cost. Consumers have become price conscious, but they don’t want to compromise on quality. The study explains that consumers use skin care products for long-term application effect, safety concerns and even eco-friendliness. Consumers with high incomes are increasingly buying premium products, responding to the improving economy and skin care product innovations.
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Skin Care Research via http://www.researchandmarkets.com/research/h6db6r/us_skincare